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December 1, 2009
Version 5.0 released!

November 17, 2009
List automation added to support interactive autoresponders.

November 3, 2009
Magento catalog integrated into editor for easy building of product layouts.

October 27, 2009
Added order status mappings for Magento store owners to map customers to lists based on order statuses.

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 Overview   |   Features   |   Modules   |   Customers   |   Pricing   |   Why Ez   |   Trial 
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Why Ez?

Do you want to increase sales? And do it in an automated way? Then we are the right choice for you. We've created an email marketing package that allows you automate the collection or order feedback and product reviews. It also automates the segmenting of customers so you can send upsell offers and email only those customers who are interested in the email you are sending.

Why Not Ez?

We're not your best choice if you aren't willing to put the time and effort into thinking about how to market your products to new and existing customers. We'll be completely honest with you here. If all you want to do is send a newsletter to your entire list once or twice a month then try one of the competitors mentioned below. They do this very well and do it in a much simpler way than us.

Ez vs. MailChimp
"Mailchimp's ecommerce plugins lack the features needed to increase your sales, they provide innacurate sales reports and worst of all can cause problems during checkout."
Mailchimp's slogan is that email marketing is so simple even a chimp could do it. That may have been the case a few years ago, but not today. Today you really need to think about how email marketing fits into your business in order to increase your sales. They do not have nearly as many features that help you do this as our ecommerce plugins do. Their ecommerce plugins will capture a customer's email into a specific list and tell you how much in sales a newsletter generated but that's where the profit increasing potential stops. Sales are credited to your email for 30 days after a recipient clicks a link which is wildly inaccurate. Their plugin model is also flawed because it "pushes" data from your store into MailChimp during the customers checkout process. This means that it adds a delay to your customers checkout process while it "pushes" data in MailChimp. If there's a network problem the sale is not reported, the customer is not captured and an even longer delay is imposed... and we've seen MailChimp go down for very long periods of time. Even MailChimp's customers wish they had our capabilities. Plus they only provide support via email during normal business hours. We provide a high level of support 24/7 via email and during normal business hour via phone. Finally, if you want surveys or just to see who opened your newsletter then you're going to be paying extra. You'll also be paying for the same subscriber every time that same email is in a different list. In summary, Mailchimp's ecommerce plugins lack the features needed to increase your sales, they provide innacurate sales reports and worst of all can cause problems during checkout.
Ez vs. iContact
"iContact has no ecommerce integration to help you increase your store sales."
iContact's slogan is "Email Marketing Simplified" and it's true. It's so simplified it lacks any integration with your store. We can stop right here. In summary, iContact has no ecommerce integration to help you increase your store sales.
Ez vs. ConstantContact
"ConstantContact's ecommerce plugins are written by third parties, are not supported by them and lack the potential to increase your sales. As if that wasn't bad enough they may kick you off their service during your busiest time of the year."
ConstantContact's slogan is connect, inform, grow. Their emails are delivered from a shared pool of IP addresses which means that the behavior of any other client will affect you. That in turn means they are extremely particular about you affecting other customers. They will kick you off their service if you do not keep an absurdly low unsubscribe and complaint rate. We've had customers come who've been kicked off their service during the busiest season for high spam complaints, even though they are following all best practices. The ecommerce plugins are out there, by third parties. These plugins are limited and so is support. In summary, ConstantContact's ecommerce plugins are written by third parties, are not supported by them and lack the potential to increase your sales. On top of that they may kick you off their service during your busiest time of the year.

Comparison Chart

PRICING Constant Contact iContact MailChimp ez.newsletter
Monthly plan
Won't charge extra for same email in different lists
Free plan Free for non-profit's
Pay per email
         
DELIVERABILITY Constant Contact iContact MailChimp ez.newsletter
Whitelists at major ISP's
Relationships with major ISP's
Authentication No DKIM
Dedicated IPs
Real world spam filter analysis
Backscatter filter to protect you from spam and viruses
         
STORE INTEGRATION Constant Contact iContact MailChimp ez.newsletter
Capture email address at checkout
Accurate email sales tracking
Order feedback autoresponders
Product review collection autoresponders
Upsell autoresponders
Time to reorder autoresponders
Segement customers by products purchased, amount spent, date of last order
Segement customers by order status
Easily create product layouts from store
         
LIST MANAGEMENT Constant Contact iContact MailChimp ez.newsletter
Free Sign Up Forms
API
Multiple Lists
Autoresponders - Simple
Autoresponders - Perry Marshalls "THE MAZE"
Segments by order history
Segment by order status
Segment by opens $49 Extra
Segment by clicks $49 Extra
Automatically add/remove by opens
Automatically add/remove by clicks
Free Surveys
         
TRACKING AND REPORTS Constant Contact iContact MailChimp ez.newsletter
Open and click tracking
See who opened and when $49 Extra
See who clicked and when $49 Extra
Sales by newsletter
Subject a/b testing
Google analytics integration
Campaign ROI reports
Custom tracking reports
Compare stats to other clients in your industry
Geo map
Clickmap overlay
Mobile access Limited
Accurate email sales tracking
Automatically deliver sales reports to you
Automatically deliver email stat reports to you
         
EMAIL DESIGN FEATURES Constant Contact iContact MailChimp ez.newsletter
Sample templates
RSS to email
Translated into multiple languages
Won't cram logos into your emails
Email preview screenshots
Free unlimited image and file hosting
Dynamic content
CSS email fixer
Easily create product layouts from store
Import from Microsoft Word
         
SOCIAL NETWORKING Constant Contact iContact MailChimp ez.newsletter
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